Welcome to this week’s One Thing Marketing your “One Thing” you can do this week to buildyour platform, connect with readers/reviewers, and garner some exposure for you and your latest book or WIP. Last week I talked about Finding Your Why. How did you do with the evaluation questions? This week we’ll be using those answers to craft your mission statement. The definition of a Mission Statement (as defined by Wikipedia) is a statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides the framework or context within which the company’s strategies are formulated. This is what every author should start with before they decide on writing projects, accept assignments, or begin marketing […]
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A Love Affair with Your Writing Dream, Part Four: Keep the Love Alive
For decades I’ve counseled with couples who started off their relationship with a flame as hot as lava in a volcano. Time and neglect cooled the fire, until all that remained was a few embers begging for a breath of air to fan the flame that long ago flickered out. It’s sad, really, especially when it doesn’t have to happen. Scientists say our sun will eventually burn out and there’s nothing we can do about it. I don’t know whether that’s true but I do know that our love is a choice and we have complete control over whether the flame burns bright or is extinguished altogether. The same is true with this love affair with our writing dream we’ve been talking about all month. We’re driving the relationship. Publishers, […]
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Drop and Give Me Twenty! Okay, One.
All right, writers. I’m going to say a word most of you will hate: exercise. Yeah, I know, the excuses are long and many. “I hate it.” “I don’t have time for it.” “It’s too cold.” “It’s too hot.” “My legs hurt. My arms…” “I sprained my eyelashes.” Okay, I get it. But as writers, we need to take care of our bodies as much as our hearts and minds. Sitting all day is hard on writer. A few years ago I realized my entire body hurt. I was starting to think I was going to have to life with pain in my shoulders, hips and back the rest of my writing life. While I wasn’t happy about it, I wasn’t sure what to do. Other than hot baths. And […]
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Changes to Tweetdeck or Why I Moved to Hootsuite
This time last year I shared with you my discovery of the social media manager, Tweetdeck (www.tweetdeck.com). I was thrilled with its versatility and all the options it offered. Fast forward to this year and Twitter has since acquired Tweetdeck and my love affair with this program has waned. It no longer offers many of the options that helped me organize and manage my social networking. Here are just a few that have gone missing. •The ability to copy and paste something into updates. •The general ease of navigation that made this program so simple. •The live timeline that pops up no matter what you’re working on. •The easy interface between Tweetdeck and Facebook. Because of these changes I’ve switched programs and now use Hootsuite (www.hootsuite.com) almost exclusively. There are drawbacks to Hootsuite, but now I […]
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