Hi. This is Christen from Litfuse Publicity Group. By day, I’m the Nester – keeping the Litfuse Nest in order. By night, I’m like you, an aspiring author. One of my favorite things about starting a new WIP is finding pictures of my characters and settings. I spend hours pouring over magazines trying to find the perfect look for the characters in my head. Currently, I have a file cabinet full of characters sitting in my garage – taking up space. Enter Pinterest. It is my new filing cabinet, per say, for characters (and settings and costuming and etcetera etcetera etcetera). What is Pinterest? I am so glad you asked! Get ready for mind-blowing awesomeness… According to the Pinterest website it is a Virtual Pinboard. Pinterest lets you organize and […]
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One Thing Marketing … Write a Press Release as Compelling as Your Book!
Welcome to this week’s One Thing Marketing where we talk about that “One Thing” you can do this week to build your platform, connect with readers/reviewers and snag some attention for you and your latest book or WIP. Last week we talked about a writer’s mission statement. How did you do coming up with a Brand Promise, Tagline and Emotional Relevance? This week we’ll tackle the press release. A press release is an announcement of your new book. The trick is making the announcement as compelling as your book is, and that takes a slightly different touch. It’s a simple formula merely to put together a proper press release for your book. In the first paragraph, include the following: Title ISBN number Publisher Author Price Then in the body of […]
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One Thing Marketing … Writer’s Mission Statement
Welcome to this week’s One Thing Marketing your “One Thing” you can do this week to buildyour platform, connect with readers/reviewers, and garner some exposure for you and your latest book or WIP. Last week I talked about Finding Your Why. How did you do with the evaluation questions? This week we’ll be using those answers to craft your mission statement. The definition of a Mission Statement (as defined by Wikipedia) is a statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides the framework or context within which the company’s strategies are formulated. This is what every author should start with before they decide on writing projects, accept assignments, or begin marketing […]
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One Thing Marketing … Find your WHY!
Susie May here: I’m super excited to announce a new marketing series at MBT: One Thing Marketing, written by my amazing publicist, Owner and Founder of Litfuse Publicity Group! She not only runs one of the hottest book marketing companies on the market, but Amy is just brimming with great marketing ideas. Look for some marketing specials from Litfuse too, as the series continues! Thank you Amy!! ***** Hello … and welcome to the brand new One Thing Marketing column on My Book Therapy! This is Amy Lathrop from Litfuse Publicity Group. Susie May asked me to come on board to share some of the tips and best practices I’ve got rattling around in my head. I’m honored and thrilled to have this chance to connect with the MBT community! In […]
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