My reporting days may be behind me, but the ABCs of journalism are still embedded into my brain: Accuracy Brevity Clarity When it comes to marketing ourselves and our writing, those ABCs come in handy. Accuracy: Are your marketing efforts, well, accurate? Are they professional and well-crafted? Think of each marketing piece—whether it’s your website, a bookmark, a business card, even a YouTube video—as a potential reader’s first introduction to you. Make sure what they see is exactly what you want them to see! Brevity: We live in a fast-moving, constantly on-the-go world…which means brevity is always a bonus. See: Twitter. J But it’s totally possible to say LOTS while saying little…whether it’s in a blog post, your author bio, or even a Facebook status. Learn to be pithy and […]
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One Thing Marketing … PINhead Authors
Hi. This is Christen from Litfuse Publicity Group. By day, I’m the Nester – keeping the Litfuse Nest in order. By night, I’m like you, an aspiring author. One of my favorite things about starting a new WIP is finding pictures of my characters and settings. I spend hours pouring over magazines trying to find the perfect look for the characters in my head. Currently, I have a file cabinet full of characters sitting in my garage – taking up space. Enter Pinterest. It is my new filing cabinet, per say, for characters (and settings and costuming and etcetera etcetera etcetera). What is Pinterest? I am so glad you asked! Get ready for mind-blowing awesomeness… According to the Pinterest website it is a Virtual Pinboard. Pinterest lets you organize and […]
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One Thing Marketing … Write a Press Release as Compelling as Your Book!
Welcome to this week’s One Thing Marketing where we talk about that “One Thing” you can do this week to build your platform, connect with readers/reviewers and snag some attention for you and your latest book or WIP. Last week we talked about a writer’s mission statement. How did you do coming up with a Brand Promise, Tagline and Emotional Relevance? This week we’ll tackle the press release. A press release is an announcement of your new book. The trick is making the announcement as compelling as your book is, and that takes a slightly different touch. It’s a simple formula merely to put together a proper press release for your book. In the first paragraph, include the following: Title ISBN number Publisher Author Price Then in the body of […]
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