Today we’re continuing our discussion on practical steps you can take to start marketing you and your book before you’re contracted. Last week we covered the first six tips. Here are the next seven: 7) Keep a list of research contacts. Anytime you contact someone for research help—or really anything book-related—add his contact information to your ongoing list. These are people who are guaranteed to be interested in your project because they played a part in it! Thus, they will be great word-of-mouth marketers in the future. 8) Business cards—have them, use them! The young’uns among us may feel business cards are old school. But when you’re serious about marketing and building a network of professional contacts, business cards are incredibly handy. Let’s say you meet a Lifeway Store buyer […]
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One Thing Marketing: The Three Bs—Buy In!
For the past couple weeks, we’ve been talking about the Three Bs of marketing: 1) Brand 2) Bio 3) Buy-in We focused on “brand” two weeks ago and “bio” last week. Today’s topic: Buy-in. It’s possible I may or may not have picked the term “buy-in” solely so it’d fit into the alliteration. 😀 But I think it works. When we buy in to something—an idea or a product—we’re giving it our support. We’re agreeing to do something. So in all of your marketing efforts—online, in print or in person—you should have a clear idea of what you’re asking the audience or the reader to do. Sometimes the buy-in will be obvious. For instance, if someone visits your Facebook author page, obviously you want them to “like” the page. But there can be […]
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