If video killed the radio star, did social media kill email? Um, no. Social media might be the cool kid on the block, but email is the reliable neighbor on the other side of the fence. Think Wilson in Home Improvement. (Did I just date myself? Does JTT mean anything to anyone else?) As a writer, one of the best early marketing strategies you can jump on is creating—or at least prepping for—an author newsletter. Why you need an author newsletter: Facebook and other social media platforms are consistently making changes that effect how many people see your updates. With email, you have the control. Other social media platforms require the reader to “go” somewhere, click on a link, etc. Email comes straight to a person’s inbox. Marketing professionals say […]
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Marketing Via Video Part 2: Video Ideas & Tips
Interest piqued by last week’s post on why you should consider adding videos to your author marketing strategy? Suh-weet. Today’s post is for you! (For the video-phobes, it’s okay. Simply put, not every marketing strategy is for everybody. In which case, see you next week!) Today I’d like to offer some ideas for videos you might create to support your author platform. And I’m sure I’m just barely touching the tip of the proverbial ice berg, so if you have more ideas to add, throw ‘em at me in the comments! Welcome video: This is something I’ve seen on a lot of author websites. Consider creating a welcome video for your home page or your “About Me” page with a brief intro of yourself. Be witty, be fun, be you. […]
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Marketing Via Video Part 1: Why You Should Consider Vlogging
Let’s start out with a definition: Vlogging [vloging] Noun: The act of sitting in front of a webcam or other video recording device and talking to the good people of the world wide web. I know, I know: We’re writers. Most of us prefer working in our pajamas. Sans makeup. So why in the world would we want to get in front of a camera and film ourselves? Creating videos isn’t for everyone. So if it’s not your cup of tea, that’s okay. BUT I happen to think there are some great reasons to consider adding videos to your author marketing strategies. Here are just a few: 1) As writers, we’re often told the best way to meet and attract an agent or editor is by attending a writing conference. […]
Read the RestOne Thing Marketing: Marketing Before You’re Published Part 3
In the past couple weeks, we’ve talked about practical steps you can take to begin marketing you and your book even before you’re published. Read the first six steps here. 2/12 post Read the next seven steps here. 2/19 post Here are seven more! 14) Start building a newsletter list. Even if you don’t feel you’re ready to start a newsletter yet, it’s never too early to begin building a contact list. But note: You should NEVER add someone to an email list if they haven’t opted in. Simply let people know you’re planning to begin a newsletter in the future and give them the option to subscribe. 15) Enter contests. One of the best reasons to enter a contest is feedback, but let’s say you do well in a […]
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