Truthfully—the bare minimum. Yep, you read that right. But what about the hype, the promises, the RESULTS? Don’t the results increase in direct proportion to the effort? No, not so much. Fairly quickly, the return on investment when, it comes to time and social networking, begins to diminish. I that sounds counter-intuitive, but it’s the absolute truth. That said, how much time is required? It depends…on your expertise, your audience and the desired result. With any new skill, including social networking, there is a learning curve. It takes time to come up to speed on how to use Twitter, Facebook and Blogging platforms effectively. But, you don’t need to become an expert. After all, you want to be a writer—not a social media expert! Here are the skills you need to see […]
Read the RestArchive | Learn the art of Social Networking RSS feed for this section
Followers . . . Friends . . . What’s all the Fuss About?
Twitter and Facebook are just part of the new digital paradigm—and they’re here to stay. But deciding how to integrate them into your writing life can be tough. Today I’m going to give you a few pointers that should help. I’ve been watching the threads on several email groups I follow and there seems to be quite a bit of confusion about how to get friends and followers and whether or not there’s any value to them. Does anybody really care how many friends and followers you have? Absolutely. One of the first thing a publisher wants to know when consider a book proposal (fiction or non-fiction) is what kind of platform the author has. And simply put, a platform is the number of people who are interested enough in […]
Read the Rest
One Thing Marketing … How NOT to promote yourself on Facebook
Audra from Litfuse here. This week’s One Thing Marketing will focus on what NOT to do on your social media sites – Facebook, Twitter, LinkedIn, Pinterest, and blogs. All are great places that you should take advantage of when promoting your book. However, each has its own purpose and should be used in a way to maximize its benefits. There’s a right way and a wrong way to use each. The most popular of these tools is Facebook. Sometimes the best way to explain what you should do is to give examples of what you should not do. So, I’ll share a few tips for what not to do in promoting your book on Facebook. All of these are real examples that I have sadly seen done (the names have […]
Read the Rest
Use Social Media to Get More Out of Your Next Event
I know from the emails and blog comments I get that many of you have taken the jump into social networking. Today I’d like to share some thoughts about how social media can help with your brick-and-morter events, like a book launch or book signing. Often times we revert to traditional channels to advertise these events and miss some of the advantages social networking can give us. Don’t give up the traditional avenues, but add some of these ideas to increase your next event’s visibility. One of the benefits to social media is that you can identify people with similar interests. You can do this several ways. Hashtags on Twitter. A hashtag is a number sign (#) in front of a word or groups of letters. This makes the tweet searchable throughout the Twitter universe. For example, if I want […]
Read the Rest
