My reporting days may be behind me, but the ABCs of journalism are still embedded into my brain: Accuracy Brevity Clarity When it comes to marketing ourselves and our writing, those ABCs come in handy. Accuracy: Are your marketing efforts, well, accurate? Are they professional and well-crafted? Think of each marketing piece—whether it’s your website, a bookmark, a business card, even a YouTube video—as a potential reader’s first introduction to you. Make sure what they see is exactly what you want them to see! Brevity: We live in a fast-moving, constantly on-the-go world…which means brevity is always a bonus. See: Twitter. J But it’s totally possible to say LOTS while saying little…whether it’s in a blog post, your author bio, or even a Facebook status. Learn to be pithy and […]
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Get the Truth about Conferences!
I’m on the road helping my kids move into college today, so instead of a conversation with Sally, I have a special offer for you (and Sally!) I’ll never forget my first writers conference. Fresh from my first term as a missionary, I had decided overseas that I wanted to write a novel. While on home service, I worked slavishly to finish it, and when I discovered a Christian writers conference in my area, albeit small, I couldn’t wait to arrive, plunk down my novel before some editor, and return with a check in hand. Right. Sadly, I was woefully unprepared for the conference. I read nametags and titles, and a sweat broke out on my palms. I saw people with slick proposals and writing credits behind their names and […]
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So How Much Time Do I REALLY Have to Spend on Social Networking?
Truthfully—the bare minimum. Yep, you read that right. But what about the hype, the promises, the RESULTS? Don’t the results increase in direct proportion to the effort? No, not so much. Fairly quickly, the return on investment when, it comes to time and social networking, begins to diminish. I that sounds counter-intuitive, but it’s the absolute truth. That said, how much time is required? It depends…on your expertise, your audience and the desired result. Your Expertise: With any new skill, including social networking, there is a learning curve. It takes time to come up to speed on how to use Twitter, Facebook and Blogging platforms effectively. But, you don’t need to become an expert. After all, you want to be a writer—not a social media expert! Here are the skills you […]
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