Interest piqued by last week’s post on why you should consider adding videos to your author marketing strategy? Suh-weet. Today’s post is for you! (For the video-phobes, it’s okay. Simply put, not every marketing strategy is for everybody. In which case, see you next week!) Today I’d like to offer some ideas for videos you might create to support your author platform. And I’m sure I’m just barely touching the tip of the proverbial ice berg, so if you have more ideas to add, throw ‘em at me in the comments! Welcome video: This is something I’ve seen on a lot of author websites. Consider creating a welcome video for your home page or your “About Me” page with a brief intro of yourself. Be witty, be fun, be you. […]
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Marketing Via Video Part 2: Video Ideas & Tips

Marketing Via Video Part 1: Why You Should Consider Vlogging
Let’s start out with a definition: Vlogging [vloging] Noun: The act of sitting in front of a webcam or other video recording device and talking to the good people of the world wide web. I know, I know: We’re writers. Most of us prefer working in our pajamas. Sans makeup. So why in the world would we want to get in front of a camera and film ourselves? Creating videos isn’t for everyone. So if it’s not your cup of tea, that’s okay. BUT I happen to think there are some great reasons to consider adding videos to your author marketing strategies. Here are just a few: 1) As writers, we’re often told the best way to meet and attract an agent or editor is by attending a writing conference. […]
Read the RestOne Thing Marketing: Inside-Out Marketing
Sometimes marketing just feels…blah. Another Facebook update. Another updated business card. Another newsletter that you wonder who’s even reading. A great way to spice up your marketing efforts is to go the “inside-out” route. And no, I don’t mean wearing your clothes inside-out. Though, if that sounds fun to you, go for it. I’m talking about looking at the already-existing elements of your book—or even you—that are perfect for a marketing project. Examples: In May 2012, author Katie Ganshert released her debut novel, Wildflowers from Winter. On her website, Katie invited readers to write their own “wildflowers from winter” stories—times when they were in a “winter” season of life, but caught glimpses of God at work even in their difficult circumstances. Tons of bloggers participated! Or, check out what author Beth […]
Read the RestBuild Your Tribe, Part Four: Why They Wait
I’m a member of Amazon’s tribe. I literally get hundreds of emails each and every day, and yet, the one I scan looking for is the Daily Free Kindle Books email. I simply love free Kindle books. I love getting the email from my tribal partner. If the email hasn’t arrived by 10:00am, I feel an emptiness… a concern that maybe Amazon’s server crashed. Wouldn’t that be terrible?! I utter a silent prayer and wait. If I don’t get it by noon, my concern mounts. I wonder if Amazon is angry at me for not buying all those books on my wish list. I bet that’s what crashed their server. I immediately log into my account and order books, lights, pots and pans, mosquito netting… literally anything I think Amazon […]
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