Last week, we began talking about the Three Bs of marketing: 1) Brand 2) Bio 3) Buy-in We specifically focused on “brand” last week. Today we’re going to talk about bio…what you say about, well, you! This might sound like a silly thing to even need to talk about. And there are many helpful blog posts and articles out there with in-depth information on how to write an author bio. My main point is this: Don’t forget to include it! Honestly, I’ve been to so many blogs and websites that looked really cool…but whose writers were like cyber-ghosts because their bio was either hidden…or nonexistent. In all your marketing efforts—online, in print or in person—it’s important people know the basics about you. Think of it like this: If someone picks up […]
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A New Year of Success, Part Three: Love Adversity
I know. You want to hit the delete button right now. There’s nothing fun about the problems you face in life and you don’t mind telling me I’ve lost my marbles for even thinking it. I get it. I really do but, since I’ve been around the block a few times, I’ve learned something very important that I want to share with you: Adversity Rocks! There is a depth of wisdom you gain by staring in the face of adversity that you cannot get any other way. What’s more, you cannot give your characters what you know nothing about. Adversity is the gateway to success. If it weren’t for adversity, what would you bring to the table that was uniquely you? Lots of people can write really well. But only […]
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One Thing Marketing: Building your BRAND
Susie May here: Marketing your book is an essential part of a author’s job these day. Whether you are a self-publisher or traditionally published, you’ll be expected to market your book. MBT is thrilled to have a professional marketer in our coaching line-up; and we’re delighted that she’s joined our blog linedup for this year with easy tips – “One Thing” you can do to market your books. Take it away, Melissa Tagg! One Thing Marketing: The Three Bs—Part 1 When it comes to marketing, one of the best things we can do is make sure there’s a consistency and synergy between all our efforts—whether we’re talking printed materials like bookmarks and postcards or our online presence…or even speaking engagements. Enter, the Three B’s. 1) Brand 2) Bio 3) Buy-in […]
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