For the past couple weeks, we’ve been talking about the Three Bs of marketing: 1) Brand 2) Bio 3) Buy-in We focused on “brand” two weeks ago and “bio” last week. Today’s topic: Buy-in. It’s possible I may or may not have picked the term “buy-in” solely so it’d fit into the alliteration. 😀 But I think it works. When we buy in to something—an idea or a product—we’re giving it our support. We’re agreeing to do something. So in all of your marketing efforts—online, in print or in person—you should have a clear idea of what you’re asking the audience or the reader to do. Sometimes the buy-in will be obvious. For instance, if someone visits your Facebook author page, obviously you want them to “like” the page. But there can be […]
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The 2013 Frasier Contest is OPEN!
I’m so delighted to announce that the My Book Therapy 2013 Frasier Writing Contest is open! Check out the video…and don’ t forget to enter! Visit these blogs! Check out the Contest! Thursday, January 31 Alena Taurianen interviews last year’s Frasier winner at the MBT Ponderers blog http://www.mbtponderers.blogspot.com/ Friday, February 1 My Book Therapy website http://www.mybooktherapy.com Monday, Feb 4: Lindsay Harrel http://www.lindsayharrel.com Tuesday, Feb 5: Johnnie Donley http://johnniedonley.com Wednesday, Feb 6: Mary Vee http://www.maryvee.com/ Thursday, Feb 7: Bethany Kaczmarek http://www.marredandreformed.blogspot.com/ Friday, Feb 8: Jill Kemerer http://jillkemerer.blogspot.com/ Monday, Feb 11: Jenn Soehnlin http://jennmusing.blogspot.com/ Tuesday, Feb 12: Pat Trainum writing as Patricia Bradley http://ptbradley.com/blog/ Wednesday, Feb 13: Gabrielle Meyer http://www.gabrielle-meyer.blogspot.com/ Thursday, Feb 14: Casey Herringshaw at the Writers Alley http://www.thewritersalleys.blogspot.com/ […]
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A Whole New Year of Success, Part 4: Measure the Right Way
We’ve made some ground already in this brand new year. Hopefully, you’ve made plans and have worked that plan. Now that you’ve gained some momentum, you’ll need to periodically measure your success. Do it the right way and it can fuel your fire. Measure incorrectly and you’ll extinguish it. Here are some do’s and don’ts of measuring your success: Do measure your success daily. Seriously. Take just a few moments each day to count your successes and recognize those areas where you fell short of the finish line. That way, you’ll know where to pick up tomorrow. Don’t measure by comparing yourself to others. Susie May Warren may write a book in ten days while Terri Blackstock takes a year. Both are magnificent authors. Both are very different in how […]
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Featured Fiction Friday Presents: Pam Meyers!
Howdy Folks! With this year’s Frasier contest right around the corner, let’s acknowledge someone who has made it possible. Introducing Pam Meyers and her new book Love Finds You in Lake Geneva, Wisconsin. Q: Pam, can you tell us a little bit about your new book? A young woman wants to work in a man’s world. It’s 1933, the height of the Big-Band era, and beautiful Lake Geneva is already well established as a summertime playground for Chicago’s elite. Local girl Meg Alden works at the town newspaper, but she aspires to be a reporter—a job given only to men. When a position opens up, Meg spies an opportunity to break into the business. That is, until Jack Wallace, the son of a big-city newspaper magnate, is hired instead. Jack […]
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