Did you know some of the best keys for marketing your book might be hidden right in your book itself? We’re talking today about what I’m terming Inside-Out Marketing…or, turning your book inside out to discover your marketing potential. Say what? It’s like this: Your story is most likely full of marketing opportunities beyond your hook, your title, your plot. Opportunities to reach new niche groups, create new publicity pieces and even events, expand your social media horizons. Just turn your story inside out and look at: Setting—Your setting can do wonders for your marketing potential. Is your story set in an iconic city or landmark? Then ask yourself how you can build a marketing strategy based on that setting. Maybe you film a series of videos on location. Maybe […]
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Fairytales: Someone Needs to Be Rescued
Fairytales: Someone Needs To Be Rescued A good story is about a journey. A great story is about a journey that leads to overcoming. Finding hope. True love. Destiny. Fairytales masterfully use the elements of despair and hopelessness to drive the hero and heroine toward change. All is dark in fairytale world, usually manipulated by some supernatural, evil force, to confine goodness. To constrain voices of truth and love. To kill and destroy. Hum… won’t that preach? But we don’t want to preach in stories. We want to show. Typically, but not always, the heroine is the character in the most trouble. The one who needs to be rescued. Though on occasion, the hero can be a bit of a rapscallion and get himself in trouble. Beauty and the Beast […]
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One Thing Marketing—The Whys and Hows of Author Newsletters
If video killed the radio star, did social media kill email? Um, no. Social media might be the cool kid on the block, but email is the reliable neighbor on the other side of the fence. Think Wilson in Home Improvement. (Did I just date myself? Does JTT mean anything to anyone else?) As a writer, one of the best early marketing strategies you can jump on is creating—or at least prepping for—an author newsletter. Why you need an author newsletter: Facebook and other social media platforms are consistently making changes that effect how many people see your updates. With email, you have the control. Other social media platforms require the reader to “go” somewhere, click on a link, etc. Email comes straight to a person’s inbox. Marketing professionals say […]
Read the RestFairytales: The World Of Goodness and Hope
Last week, Hubby and I spent a day in New York City. It was cold but beautiful. Busy, loud and fun. When I saw Cinderella was playing at the Broadway Theater, well, I couldn’t resist. My friend Tanya and I dragged our hubbies to the classic theater and the classic of all classic fairytales. As I watched the show unfold under the lights, I was enthralled. Enchanted. Cinderella is a story of goodness. That if you do the right thing, good will win out in the end. Every fairytale must have an element of goodness. Of light in the midst of darkness. Hope. We’ve talked a lot in this fairytale series about Cinderella. How she maintained a good heart in the midst of her trials. The step-mother, though evil, just […]
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