I was going to talk about the Black Moment this week. Then I decided to back up and talk about the Dark Moment. There’s a certain order to things crafting a novel. So there’s no sense in talking about the What and Why of the Black Moment if we haven’t tackled the What and Why of the Dark Moment. What: Dark Moment This is a specific negative event in a character’s past that shapes them into the person they are today. Heads Up: This next part is crucial. You recreate the Dark Moment in the Black Moment. More on that in my next What and Why column on the Black Moment. Why: Determining the Dark Moments is essential in developing both your hero and heroine. Out of the Dark Moment […]
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One Thing Marketing … Find your WHY!
Susie May here: I’m super excited to announce a new marketing series at MBT: One Thing Marketing, written by my amazing publicist, Owner and Founder of Litfuse Publicity Group! She not only runs one of the hottest book marketing companies on the market, but Amy is just brimming with great marketing ideas. Look for some marketing specials from Litfuse too, as the series continues! Thank you Amy!! ***** Hello … and welcome to the brand new One Thing Marketing column on My Book Therapy! This is Amy Lathrop from Litfuse Publicity Group. Susie May asked me to come on board to share some of the tips and best practices I’ve got rattling around in my head. I’m honored and thrilled to have this chance to connect with the MBT community! In […]
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