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Rachel Hauck

To Go Indie or Not To Go Indie

The world of publishing is in an upheaval.

Amazon, the “book” web site we all used to peruse for our books is doing all they can to command the publishing world.

They say they believe books are to be affordable. They claim to care about both the reader and the writer. But not much at all for the publisher.

So there’s been price wars between the Big 5 and Amazon. With Barnes & Noble somewhere in the middle.

Word is traditional publishers are trying to preserve literary excellence. And trying to uphold the hardback.

Of which they’ve been trying to do since 1939 when the paperback started taking over publishing.

So it’s price v quality again. The aristocracy – the hardback v. commoner – the paperback.

Publishers are being swallowed up like minnows by big fish Hachette, Harper Collins, Simon & Schuster and Penguin Random House and Macmillan.

While they are trying to hold onto the old way of doing things — or so it seems — Amazon continues to innovate.

Recently, they came up with Kindle Unlimited. For $9 a month, you can borrow all kinds of books. But the Big 5 have been excluded from this feature.

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Social Media Minute—The Basics for Building a Strong Platform through Social Media

Anyone who reads this blog knows I believe it’s possible to build a strong platform through social media. I should, I did it. Beyond that, I’ve helped hundreds of other writers do the same things.

But with all the posts I’ve shared over the years, I haven’t lately laid out all the basic building blocks, at one time—in one place. Today I’m going to do just that.

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Social Media Minute—Top 10 Ways to Get More Twitter Followers

I do a lot of teaching about social media online and at conferences all around the country. One of the things I’m asked about the most is how to increase my Twitter followers. I haven’t run into many people who don’t want to increase their numbers, so today I’m going to give you my top 10 ways to get more Twitter followers. Why do I want more Twitter followers? It gives me credibility It increases my reach, and makes it easier to spread the word, no matter what my message. How do I get more Twitter followers? 1. Be sure to follow people back. It’s considered good manners to follow people back who follow you. This doesn’t mean you have to follow people who make you uncomfortable or who are trying […]

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Social Media Minute—Tips to Connect with Your Readers Through Pinterest

by Edie Melson Pinterest is growing by leaps and bounds as a valuable social media tool for writers. It’s a great way to connect with readers and there are numerous ways to utilize this image driven platform. Here are just a few ways to connect with Pinterest: Build boards with your book’s subject. Build boards that help you with world building or setting. Share blogs from others who write in your genre. Build boards from books you love—you can legally post the book covers and links to Amazon or the author’s blog. Build a board and share the blogs you follow—as long as the blog has a picture you can post it. Build boards with your personal interests, like knitting, sewing, bird watching, there’s no limit to the topics you […]

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