Welcome to this week’s One Thing Marketing where we talk about that “One Thing” you can do this week to build your platform, connect with readers/reviewers and snag some attention for you and your latest book or WIP. Last week we talked about a writer’s mission statement. How did you do coming up with a Brand Promise, Tagline and Emotional Relevance? This week we’ll tackle the press release. A press release is an announcement of your new book. The trick is making the announcement as compelling as your book is, and that takes a slightly different touch. It’s a simple formula merely to put together a proper press release for your book. In the first paragraph, include the following: Title ISBN number Publisher Author Price Then in the body of […]
Read the RestTag Archives | publicity
