Twitter and Facebook are just part of the new digital paradigm—and they’re here to stay. But deciding how to integrate them into your writing life can be tough. Today I’m going to give you a few pointers that should help. I’ve been watching the threads on several email groups I follow and there seems to be quite a bit of confusion about how to get friends and followers and whether or not there’s any value to them. Does anybody really care how many friends and followers you have? Absolutely. One of the first thing a publisher wants to know when consider a book proposal (fiction or non-fiction) is what kind of platform the author has. And simply put, a platform is the number of people who are interested enough in […]
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One Thing Marketing … Write a Press Release as Compelling as Your Book!
Welcome to this week’s One Thing Marketing where we talk about that “One Thing” you can do this week to build your platform, connect with readers/reviewers and snag some attention for you and your latest book or WIP. Last week we talked about a writer’s mission statement. How did you do coming up with a Brand Promise, Tagline and Emotional Relevance? This week we’ll tackle the press release. A press release is an announcement of your new book. The trick is making the announcement as compelling as your book is, and that takes a slightly different touch. It’s a simple formula merely to put together a proper press release for your book. In the first paragraph, include the following: Title ISBN number Publisher Author Price Then in the body of […]
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One Thing Marketing … Find your WHY!
Susie May here: I’m super excited to announce a new marketing series at MBT: One Thing Marketing, written by my amazing publicist, Owner and Founder of Litfuse Publicity Group! She not only runs one of the hottest book marketing companies on the market, but Amy is just brimming with great marketing ideas. Look for some marketing specials from Litfuse too, as the series continues! Thank you Amy!! ***** Hello … and welcome to the brand new One Thing Marketing column on My Book Therapy! This is Amy Lathrop from Litfuse Publicity Group. Susie May asked me to come on board to share some of the tips and best practices I’ve got rattling around in my head. I’m honored and thrilled to have this chance to connect with the MBT community! In […]
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