ideasparking If you’re going to get serious about stepping up your author marketing and platform-building strategies—whether pre-pubbed or pubbed—then the savvy thing to do is budget. Now I’m no Dave Ramsey, so this is not a post on the specifics of budgeting. Really, if you want hard core budget help, you should go to someone who is better at saving receipts than I am. BUT I have come up with a writing budget that works well for me, and as I’ve moved along on the road to publication, marketing has begun to take up a bigger chunk of that budget. Nothing astronomical, for sure, but it’s still good to plan for and track marketing expenses. As you consider your own marketing budget, here are some factors to take into consideration. […]
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One Thing Marketing—Tips on being an “Extroverted Writer” from Agent Amanda Luedeke
Today I’m pumped to have agent Amanda Luedeke with MacGregor Literary as a guest here on the MBT blog. Tuesdays are all about marketing around here…and if there’s anything Amanda knows, it’s marketing. Well, that, and the awesomeness of Dr. Quinn Medicine Woman. Which she may or may not appreciate me mentioning, but now that it’s out… Anyway, before she entered the world of agenting, Amanda worked in marketing at a number of top companies and she just recently released her book, The Extroverted Writer: An Author’s Guide to Marketing and Building a Platform (available from Amazon and Barnes & Noble). Connect with Amanda on Twitter (@amandaluedeke) or on Facebook. She’s here today with some helpful Q&As. 1) So, let’s say a pre-pubbed writer comes to you and asks why they should […]
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One Thing Marketing—Market your book from the inside out
Did you know some of the best keys for marketing your book might be hidden right in your book itself? We’re talking today about what I’m terming Inside-Out Marketing…or, turning your book inside out to discover your marketing potential. Say what? It’s like this: Your story is most likely full of marketing opportunities beyond your hook, your title, your plot. Opportunities to reach new niche groups, create new publicity pieces and even events, expand your social media horizons. Just turn your story inside out and look at: Setting—Your setting can do wonders for your marketing potential. Is your story set in an iconic city or landmark? Then ask yourself how you can build a marketing strategy based on that setting. Maybe you film a series of videos on location. Maybe […]
Read the RestOne Thing Marketing—The Whys and Hows of Author Newsletters
If video killed the radio star, did social media kill email? Um, no. Social media might be the cool kid on the block, but email is the reliable neighbor on the other side of the fence. Think Wilson in Home Improvement. (Did I just date myself? Does JTT mean anything to anyone else?) As a writer, one of the best early marketing strategies you can jump on is creating—or at least prepping for—an author newsletter. Why you need an author newsletter: Facebook and other social media platforms are consistently making changes that effect how many people see your updates. With email, you have the control. Other social media platforms require the reader to “go” somewhere, click on a link, etc. Email comes straight to a person’s inbox. Marketing professionals say […]
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