Let’s start out with a definition: Vlogging [vloging] Noun: The act of sitting in front of a webcam or other video recording device and talking to the good people of the world wide web. I know, I know: We’re writers. Most of us prefer working in our pajamas. Sans makeup. So why in the world would we want to get in front of a camera and film ourselves? Creating videos isn’t for everyone. So if it’s not your cup of tea, that’s okay. BUT I happen to think there are some great reasons to consider adding videos to your author marketing strategies. Here are just a few: 1) As writers, we’re often told the best way to meet and attract an agent or editor is by attending a writing conference. […]
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Marketing Via Video Part 1: Why You Should Consider Vlogging
One Thing Marketing: Inside-Out Marketing
Sometimes marketing just feels…blah. Another Facebook update. Another updated business card. Another newsletter that you wonder who’s even reading. A great way to spice up your marketing efforts is to go the “inside-out” route. And no, I don’t mean wearing your clothes inside-out. Though, if that sounds fun to you, go for it. I’m talking about looking at the already-existing elements of your book—or even you—that are perfect for a marketing project. Examples: In May 2012, author Katie Ganshert released her debut novel, Wildflowers from Winter. On her website, Katie invited readers to write their own “wildflowers from winter” stories—times when they were in a “winter” season of life, but caught glimpses of God at work even in their difficult circumstances. Tons of bloggers participated! Or, check out what author Beth […]
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Don’t Get Blogged Down
This may seem like a odd topic, but I’ve gotten a lot of questions lately about how some of you are following so many blogs you don’t have time to write. Of course I’m also hearing from some who haven’t committed to following any blogs because of a fear that there won’t be any time to write. Either extreme will blog…er…bog down your career. All kidding aside, as a writer it’s vitally important to continue your education. And blogs can be an extremely efficient way to do this. I can hear the chorus of complaints now. There are millions of blogs out there—how do I find one that’s worthwhile? How do I narrow down my choices—do I have to read hundreds to find one that fits what I need? Where […]
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So How Much Time Do I REALLY Have to Spend on Social Networking?
Truthfully—the bare minimum. Yep, you read that right. But what about the hype, the promises, the RESULTS? Don’t the results increase in direct proportion to the effort? No, not so much. Fairly quickly, the return on investment when, it comes to time and social networking, begins to diminish. I that sounds counter-intuitive, but it’s the absolute truth. That said, how much time is required? It depends…on your expertise, your audience and the desired result. Your Expertise: With any new skill, including social networking, there is a learning curve. It takes time to come up to speed on how to use Twitter, Facebook and Blogging platforms effectively. But, you don’t need to become an expert. After all, you want to be a writer—not a social media expert! Here are the skills you […]
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