by Edie Melson Many of you may have heard the term EdgeRank in regard to Facebook’s new policy for pages. It’s a new term, but its purpose should sound familiar. EdgeRank compiles information Facebook believes will be valuable for each individual user. This is done through complicated equations, not unlike those search engine algorithms use to rank sites when a topic is searched. Facebook implemented such a drastic step because they had so many spam complaints. Many businesses saw an immediate drop in reach for their pages. This also coincided with the release of Facebook’s new sponsored (paid) promotional features. Many people assumed this was Facebook’s attempt to monetize more of their site. Before we jump to any conclusions, we need to note that the spam reporting has gone way […]
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One Thing Marketing—Tips on being an “Extroverted Writer” from Agent Amanda Luedeke
Today I’m pumped to have agent Amanda Luedeke with MacGregor Literary as a guest here on the MBT blog. Tuesdays are all about marketing around here…and if there’s anything Amanda knows, it’s marketing. Well, that, and the awesomeness of Dr. Quinn Medicine Woman. Which she may or may not appreciate me mentioning, but now that it’s out… Anyway, before she entered the world of agenting, Amanda worked in marketing at a number of top companies and she just recently released her book, The Extroverted Writer: An Author’s Guide to Marketing and Building a Platform (available from Amazon and Barnes & Noble). Connect with Amanda on Twitter (@amandaluedeke) or on Facebook. She’s here today with some helpful Q&As. 1) So, let’s say a pre-pubbed writer comes to you and asks why they should […]
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Marketing Via Video Part 2: Video Ideas & Tips
Interest piqued by last week’s post on why you should consider adding videos to your author marketing strategy? Suh-weet. Today’s post is for you! (For the video-phobes, it’s okay. Simply put, not every marketing strategy is for everybody. In which case, see you next week!) Today I’d like to offer some ideas for videos you might create to support your author platform. And I’m sure I’m just barely touching the tip of the proverbial ice berg, so if you have more ideas to add, throw ‘em at me in the comments! Welcome video: This is something I’ve seen on a lot of author websites. Consider creating a welcome video for your home page or your “About Me” page with a brief intro of yourself. Be witty, be fun, be you. […]
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