I have a friend who gardens. If you walked into her backyard, you’d think you entered botanical gardens. She spends evenings and weekends—literally every spare moment—tending her garden. Yet, despite all her efforts, weeds spring up right in the middle of her masterpiece. Weeds are a fact of garden life, and of living your dream. Despite your best efforts, weeds will sprout up in your dream garden. If left unattended, the weeds will flourish and choke out the seeds you planted in your horticulture or in your life’s dream. Success cannot be realized unless you tend the garden. Here are a few facts about weeds: Their sole purpose is to soak up all the nutrients to keep them going. They have a deep root system. Once they take hold, it’s […]
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One Thing Marketing … Write a Press Release as Compelling as Your Book!
Welcome to this week’s One Thing Marketing where we talk about that “One Thing” you can do this week to build your platform, connect with readers/reviewers and snag some attention for you and your latest book or WIP. Last week we talked about a writer’s mission statement. How did you do coming up with a Brand Promise, Tagline and Emotional Relevance? This week we’ll tackle the press release. A press release is an announcement of your new book. The trick is making the announcement as compelling as your book is, and that takes a slightly different touch. It’s a simple formula merely to put together a proper press release for your book. In the first paragraph, include the following: Title ISBN number Publisher Author Price Then in the body of […]
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Use Social Media to Get More Out of Your Next Event
I know from the emails and blog comments I get that many of you have taken the jump into social networking. Today I’d like to share some thoughts about how social media can help with your brick-and-morter events, like a book launch or book signing. Often times we revert to traditional channels to advertise these events and miss some of the advantages social networking can give us. Don’t give up the traditional avenues, but add some of these ideas to increase your next event’s visibility. One of the benefits to social media is that you can identify people with similar interests. You can do this several ways. Hashtags on Twitter. A hashtag is a number sign (#) in front of a word or groups of letters. This makes the tweet searchable throughout the Twitter universe. For example, if I want […]
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Spring into Action, Part Two: Water the Seeds Regularly
Last week we talked about the first step to springing into action: Planting Seeds Now that those seeds are in the ground, let’s talk about the second step: Watering Those Seeds. Back in the old days, farmers planted when they had the best chance of getting the rain to water the seeds. They depended totally on nature and had no control over it whatsoever. Fortunately for them, today they have extensive irrigation systems. During the dry season when no rain is in the forecast, they can still turn out the most beautiful sod or green vegetables. So it is with your own life. You have at your disposal massive irrigation techniques to make sure those seeds of success you just planted get the proper nourishment. Things like: 1) The pipe. A good irrigation system begins with […]
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