A writer I’m mentoring sent me an email from an agent who read her piece as a result of a contest.
She loved the author’s writing and story telling but her story lacked a unique hook.
“What makes your story of a sports playing hero different from all the other sports playing heroes out there?”
The agent mentioned several ABA authors who wrote sports books similar to my friend’s. She also reminded the author that an agent or editor will see dozens of books “mimicking” those sports hero books so a book really has to stand out. It must have a different hook.
This hook is used in marketing, getting the book past the booksellers and onto the shelves. It’s used with the media to get the book some publicity.
The HOOK is what makes your every-day-story unique.
Okay, so let’s say you’re writing about a football player. What can you do to make him different?
After the NFL draft where the first openly gay player was drafted, the secular market will have books with that hook releases — if they haven’t already.
It’s not a topic readily accepted in the CBA, so you might not want to be so controversial.
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