Twitter and Facebook are just part of the new digital paradigm—and they’re here to stay. But deciding how to integrate them into your writing life can be tough. Today I’m going to give you a few pointers that should help. I’ve been watching the threads on several email groups I follow and there seems to be quite a bit of confusion about how to get friends and followers and whether or not there’s any value to them. Does anybody really care how many friends and followers you have? Absolutely. One of the first thing a publisher wants to know when consider a book proposal (fiction or non-fiction) is what kind of platform the author has. And simply put, a platform is the number of people who are interested enough in […]
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Followers . . . Friends . . . What’s all the Fuss About?
By MBTAdmin on April 18, 2012 in How do I Promote my book?, Learn the art of Social Networking, Social Media Primer

One Thing Marketing … How NOT to promote yourself on Facebook
Audra from Litfuse here. This week’s One Thing Marketing will focus on what NOT to do on your social media sites – Facebook, Twitter, LinkedIn, Pinterest, and blogs. All are great places that you should take advantage of when promoting your book. However, each has its own purpose and should be used in a way to maximize its benefits. There’s a right way and a wrong way to use each. The most popular of these tools is Facebook. Sometimes the best way to explain what you should do is to give examples of what you should not do. So, I’ll share a few tips for what not to do in promoting your book on Facebook. All of these are real examples that I have sadly seen done (the names have […]
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