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One Thing Marketing: Building your BRAND

By on January 15, 2013 in 3. Publish your Story, 7. Search by Author:, How do I Promote my book?, Melissa Tagg, One Thing Marketing

Susie May here:  Marketing your book is an essential part of a author’s job these day. Whether you are a self-publisher or traditionally published, you’ll be expected to market your book.  MBT is thrilled to have a professional marketer in our coaching line-up; and we’re delighted that she’s joined our blog linedup for this year with easy tips – “One Thing” you can do to market your books. Take it away, Melissa Tagg!   One Thing Marketing: The Three Bs—Part 1   When it comes to marketing, one of the best things we can do is make sure there’s a consistency and synergy between all our efforts—whether we’re talking printed materials like bookmarks and postcards or our online presence…or even speaking engagements. Enter, the Three B’s.   1)      Brand 2)      Bio 3)      Buy-in […]

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One Thing Marketing: The 2nd Visit=80% rule

By on September 23, 2012 in 3. Publish your Story, How do I Promote my book?, Melissa Tagg, One Thing Marketing

In my day job as part of a fundraising team for a large nonprofit, we have two big goals: acquisition and retention. I know, sounds exciting, yeah? But I promise it relates to author marketing. In acquisition, our goal is to find new donors—people who have never given to us before. That’s a big deal. But equally important is retaining those new donors once they’ve given that first gift. You know why? Because once someone has given a second contribution, they’re 80% more likely to become a long-term donor. And I think that translates into author marketing, too! As writers, it’s a big deal to have a first-time visitor to your website. A first-time commenter on your blog. Someone who stops by your facebook page or signs up for your […]

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One Thing Marketing: Using the ABCs of journalism to market your book

By on September 16, 2012 in 3. Publish your Story, Editing Basics, How do I Promote my book?, Learn the art of Social Networking, Melissa Tagg, One Thing Marketing

My reporting days may be behind me, but the ABCs of journalism are still embedded into my brain: Accuracy Brevity Clarity When it comes to marketing ourselves and our writing, those ABCs come in handy. Accuracy: Are your marketing efforts, well, accurate? Are they professional and well-crafted? Think of each marketing piece—whether it’s your website, a bookmark, a business card, even a YouTube video—as a potential reader’s first introduction to you. Make sure what they see is exactly what you want them to see! Brevity: We live in a fast-moving, constantly on-the-go world…which means brevity is always a bonus. See: Twitter. J But it’s totally possible to say LOTS while saying little…whether it’s in a blog post, your author bio, or even a Facebook status. Learn to be pithy and […]

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