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Social Media Minute—A List of Social Media Platforms and How They’re Used

By on May 27, 2014 in Edie Melson, Learn the art of Social Networking, Social Media Primer

I’ve shared a breakdown of social media platforms, along with how they’re used, on my blog in the past. But things change frequently in the digital world so it’s time for an update.

When we know what the focus of particular network is, it’s easier to evaluate if it’s a valuable addition to our personal plan.

So today I’m sharing a new list of social media platforms and how they’re used.

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So How Much Time Do I REALLY Have to Spend on Social Networking?

By on May 23, 2012 in Learn the art of Social Networking, Social Media Primer

Truthfully—the bare minimum. Yep, you read that right. But what about the hype, the promises, the RESULTS? Don’t the results increase in direct proportion to the effort? No, not so much. Fairly quickly, the return on investment when, it comes to time and social networking, begins to diminish. I that sounds counter-intuitive, but it’s the absolute truth. That said, how much time is required? It depends…on your expertise, your audience and the desired result. With any new skill, including social networking, there is a learning curve. It takes time to come up to speed on how to use Twitter, Facebook and Blogging platforms effectively. But, you don’t need to become an expert. After all, you want to be a writer—not a social media expert! Here are the skills you need to see […]

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Use Social Media to Get More Out of Your Next Event

By on March 14, 2012 in Learn the art of Social Networking, Special Teams, Writing

I know from the emails and blog comments I get that many of you have taken the jump into social networking. Today I’d like to share some thoughts about how social media can help with your brick-and-morter events, like a book launch or book signing. Often times we revert to traditional channels to advertise these events and miss some of the advantages social networking can give us. Don’t give up the traditional avenues, but add some of these ideas to increase your next event’s visibility. One of the benefits to social media is that you can identify people with similar interests. You can do this several ways. Hashtags on Twitter. A hashtag is a number sign (#) in front of a word or groups of letters. This makes the tweet searchable throughout the Twitter universe. For example, if I want […]

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Changes to Tweetdeck or Why I Moved to Hootsuite

By on February 22, 2012 in Learn the art of Social Networking, Social Media Primer, Special Teams, Writing Life Coaching

This time last year I  shared with you my discovery of the social media manager, Tweetdeck (www.tweetdeck.com). I was thrilled with its versatility and all the options it  offered. Fast forward to this year  and Twitter has since acquired Tweetdeck and my love affair with this program  has waned. It no longer offers many of the options that helped me organize and manage my social networking. Here are just a few that have gone missing. •The  ability to copy and paste something into updates. •The  general ease of navigation that made this program so simple. •The live  timeline that pops up no matter what you’re working on. •The easy  interface between Tweetdeck and Facebook. Because of these changes  I’ve switched programs and now use Hootsuite (www.hootsuite.com) almost exclusively. There are drawbacks to Hootsuite, but now I […]

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