If video killed the radio star, did social media kill email? Um, no. Social media might be the cool kid on the block, but email is the reliable neighbor on the other side of the fence. Think Wilson in Home Improvement. (Did I just date myself? Does JTT mean anything to anyone else?) As a writer, one of the best early marketing strategies you can jump on is creating—or at least prepping for—an author newsletter. Why you need an author newsletter: Facebook and other social media platforms are consistently making changes that effect how many people see your updates. With email, you have the control. Other social media platforms require the reader to “go” somewhere, click on a link, etc. Email comes straight to a person’s inbox. Marketing professionals say […]
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One Thing Marketing: Using the ABCs of journalism to market your book
My reporting days may be behind me, but the ABCs of journalism are still embedded into my brain: Accuracy Brevity Clarity When it comes to marketing ourselves and our writing, those ABCs come in handy. Accuracy: Are your marketing efforts, well, accurate? Are they professional and well-crafted? Think of each marketing piece—whether it’s your website, a bookmark, a business card, even a YouTube video—as a potential reader’s first introduction to you. Make sure what they see is exactly what you want them to see! Brevity: We live in a fast-moving, constantly on-the-go world…which means brevity is always a bonus. See: Twitter. J But it’s totally possible to say LOTS while saying little…whether it’s in a blog post, your author bio, or even a Facebook status. Learn to be pithy and […]
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