My reporting days may be behind me, but the ABCs of journalism are still embedded into my brain: Accuracy Brevity Clarity When it comes to marketing ourselves and our writing, those ABCs come in handy. Accuracy: Are your marketing efforts, well, accurate? Are they professional and well-crafted? Think of each marketing piece—whether it’s your website, a bookmark, a business card, even a YouTube video—as a potential reader’s first introduction to you. Make sure what they see is exactly what you want them to see! Brevity: We live in a fast-moving, constantly on-the-go world…which means brevity is always a bonus. See: Twitter. J But it’s totally possible to say LOTS while saying little…whether it’s in a blog post, your author bio, or even a Facebook status. Learn to be pithy and […]
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One Thing Marketing: Using the ABCs of journalism to market your book
By Melissa Tagg on September 16, 2012 in 3. Publish your Story, Editing Basics, How do I Promote my book?, Learn the art of Social Networking, Melissa Tagg, One Thing Marketing

Stand out…outstandingly.
By Susan May Warren on September 4, 2012 in 3. Publish your Story, 5. MBT Interviews and Events, How do I Pitch my Book?, How do I Promote my book?, Writing Conferences
Note: Thank you to Melissa Tagg for her guest post today as I finish up a novel! Love her ideas for standing out at a writers conference in a positive way! (if you’re going to ACFW, I hope to see you there – sign up for our annual Pizza Party at: http://pizzaparty.mybooktherapy.com!) ***** It’s only natural to want to stand out at a writing conference. After all, chances are one of your top reasons for attending in the first place is to catch the attention of an agent or editor. And that can be hard to do with hundreds of other writers around. But I’m a firm believer that there’s a right way to stand out…and an oh-so-wrong way. Hijacking the stage during the opening session at ACFW? Wrong. Introducing yourself as “The […]
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