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Social Media Minute—Navigate Social Media Etiquette

By on July 23, 2013 in Edie Melson, Learn the art of Social Networking, Social Media Primer

The social media universe has developed into a world with it’s own ways of interacting. Stumbling around this brave new world is exciting, but it can also lead to some embarrassing moments. Today I’ll share some tips to help you acclimate to this new online society. Facebook When to LIKE , COMMENT or SHARE on Facebook: When you read a post on Facebook you have three options if you want to interact. The First is to LIKE the post. When you click on LIKE, Facebook will register your user name and the fact you liked it. This carries more weight with the Facebook Edgerank Algorithm than just viewing the post, but not as much as commenting. The second option is to COMMENT. This carries the most weight with Facebook and […]

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Social Media Minute—Demystifying Facebook Edgerank

By on June 11, 2013 in Edie Melson, Learn the art of Social Networking, Social Media Primer

by Edie Melson Many of you may have heard the term EdgeRank in regard to Facebook’s new policy for pages. It’s a new term, but its purpose should sound familiar. EdgeRank compiles information Facebook believes will be valuable for each individual user. This is done through complicated equations, not unlike those search engine algorithms use to rank sites when a topic is searched. Facebook implemented such a drastic step because they had so many spam complaints. Many businesses saw an immediate drop in reach for their pages. This also coincided with the release of Facebook’s new sponsored (paid) promotional features. Many people assumed this was Facebook’s attempt to monetize more of their site. Before we jump to any conclusions, we need to note that the spam reporting has gone way […]

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Use Klout to Track Your Social Media Presence

By on April 10, 2013 in Edie Melson, Learn the art of Social Networking, Social Media Primer

First, let me assure you Klout is a legitimate tool, and not spam. Responding to a Klout invitation will not get you hacked. What is Klout? Klout is a measurement tool to gage your success in social media social. It isn’t actually a network, although you do interact with others there. Rather, it enables you to track your own influence in social media and connect with others and become an influencer. It does not track stats for your blog or website. I pay attention to my Klout Score because it helps me stay consistent with my social networking. Beyond that, it gives others an unbiased snapshot of my reach or influence within the world of social media. This is important if you’re trying to show a potential publisher you have a […]

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Copyright 101—Part Two

By on October 10, 2012 in Edie Melson

Today is the second in my series on copyright. It’s critical that each of us has a working knowledge of what we can and cannot use on our blogs legally.  That said, I’m not a lawyer and this should not be construed as legal advice. If you’ve been notified that you are in violation of copyright, I recommend you contact legal counsel. Now on to the facts! 6. I can legally post YouTube videos on my blog or website. TRUE: This one was a little tricky. You can legally post YouTube videos on your site, because what you’re doing is linking, not reposting. Even when you embed videos, they are still linked to YouTube. 7. If I don’t make money off of it, it’s legal for me to use. FALSE: […]

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