Last week, we began talking about the Three Bs of marketing: 1) Brand 2) Bio 3) Buy-in We specifically focused on “brand” last week. Today we’re going to talk about bio…what you say about, well, you! This might sound like a silly thing to even need to talk about. And there are many helpful blog posts and articles out there with in-depth information on how to write an author bio. My main point is this: Don’t forget to include it! Honestly, I’ve been to so many blogs and websites that looked really cool…but whose writers were like cyber-ghosts because their bio was either hidden…or nonexistent. In all your marketing efforts—online, in print or in person—it’s important people know the basics about you. Think of it like this: If someone picks up […]
Read the RestTag Archives | Creating an about page
