ideasparking If you’re going to get serious about stepping up your author marketing and platform-building strategies—whether pre-pubbed or pubbed—then the savvy thing to do is budget. Now I’m no Dave Ramsey, so this is not a post on the specifics of budgeting. Really, if you want hard core budget help, you should go to someone who is better at saving receipts than I am. BUT I have come up with a writing budget that works well for me, and as I’ve moved along on the road to publication, marketing has begun to take up a bigger chunk of that budget. Nothing astronomical, for sure, but it’s still good to plan for and track marketing expenses. As you consider your own marketing budget, here are some factors to take into consideration. […]
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