Howdy Folks! With this year’s Frasier contest accepting entries, let’s acknowledge someone who has made it possible. Introducing Nicole O’Dell and her new book The Shadowed Onyx! Q: Nicole, can you give us a little bit about your new book? At age seventeen, Joy Christianson is the life of the party. That is, until her best friend commits suicide. Joy’s already wavering faith slips completely out of her reach; darkness sets in, and her smile fades. Her “friends” lead her to the Onxy, meant to help her let go of the past and bring her into harmony with reality. Joy embarks on a dark journey of witchcraft. Eventually, afraid of letting the depression and evil take root, Joy decides to seek help in the haven of Diamond Estates—and try to […]
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One Thing Marketing: The Three Bs—Buy In!
For the past couple weeks, we’ve been talking about the Three Bs of marketing: 1) Brand 2) Bio 3) Buy-in We focused on “brand” two weeks ago and “bio” last week. Today’s topic: Buy-in. It’s possible I may or may not have picked the term “buy-in” solely so it’d fit into the alliteration. 😀 But I think it works. When we buy in to something—an idea or a product—we’re giving it our support. We’re agreeing to do something. So in all of your marketing efforts—online, in print or in person—you should have a clear idea of what you’re asking the audience or the reader to do. Sometimes the buy-in will be obvious. For instance, if someone visits your Facebook author page, obviously you want them to “like” the page. But there can be […]
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Featured Fiction Friday Presents: Pam Meyers!
Howdy Folks! With this year’s Frasier contest right around the corner, let’s acknowledge someone who has made it possible. Introducing Pam Meyers and her new book Love Finds You in Lake Geneva, Wisconsin. Q: Pam, can you tell us a little bit about your new book? A young woman wants to work in a man’s world. It’s 1933, the height of the Big-Band era, and beautiful Lake Geneva is already well established as a summertime playground for Chicago’s elite. Local girl Meg Alden works at the town newspaper, but she aspires to be a reporter—a job given only to men. When a position opens up, Meg spies an opportunity to break into the business. That is, until Jack Wallace, the son of a big-city newspaper magnate, is hired instead. Jack […]
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One Thing Marketing: The Three Bs—BIO
Last week, we began talking about the Three Bs of marketing: 1) Brand 2) Bio 3) Buy-in We specifically focused on “brand” last week. Today we’re going to talk about bio…what you say about, well, you! This might sound like a silly thing to even need to talk about. And there are many helpful blog posts and articles out there with in-depth information on how to write an author bio. My main point is this: Don’t forget to include it! Honestly, I’ve been to so many blogs and websites that looked really cool…but whose writers were like cyber-ghosts because their bio was either hidden…or nonexistent. In all your marketing efforts—online, in print or in person—it’s important people know the basics about you. Think of it like this: If someone picks up […]
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