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One Thing Marketing: Ten Tips for Event Marketing Part 2

By on October 15, 2013 in Melissa Tagg, One Thing Marketing, Platform-building

Two weeks ago we talked about the first five tips I picked up along the way as I planned for my very first book launch party. The party was a blast! You can check out Part 1 here. Five more event marketing tips coming at ya today:

6) Give people the opportunity to stay connected after the party

Something like a launch party or book signing can be a great one-time interaction between you and readers, but how much better is it if you can find a way to stay connected after the party? I mentioned in Part 1 that I did a pretty big giveaway as part of my launch party. We had five grand prizes, worth about $25 a piece. In order to enter, though, people had to sign up for my newsletter list. I now have an avenue for staying in touch with these readers.

Other ways you could stay connected: Send a “thanks for coming” eblast to attendees, give them an incentive to visit your website after the party, post party photos on Facebook and invite attendees to tag themselves, etc.

7) Collect information

Going along with that last tip, because your attendees cared enough to come out to your event, they’re people you’ll want to consider for future launch teams or other book promotion opportunities. So don’t miss this chance to data-gather. Collect names and email addresses, for sure!

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One Thing Marketing: Ten Tips for Event Marketing Part 1

By on October 1, 2013 in Melissa Tagg, One Thing Marketing, Platform-building

With social media dominating the marketing front these days, a lot of authors don’t give as much thought to publicity through events. And that’s understandable—events take time, money and, well, a certain amount of risk. After all, there isn’t always a lot of guarantee that folks will show up to a book-signing or launch party. But done right, events truly can have a great impact on your platform—especially at a local, grassroots level. And you want this! The stat you’ll always hear is that 80% of books are still sold by word of mouth. And most people are more likely to trust a recommendation from a family member or friend they know in person than random folks on Facebook.  So even if you’re from a small-town, getting local people excited […]

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9 Reasons You’re Failing at Social Media AND How to Fix it

By on July 9, 2013 in Edie Melson, Learn the art of Social Networking, Platform-building, Social Media Primer

I wish I had a nickel for every one who’s told me that Social Media just doesn’t work for them. Let me suggest, respectfully, that you’re just going about it the wrong way. I know it sounds harsh, but hear me out. Today I’m going to give you nine reasons you’re failing at social media and I’m going to share how to fix each one.  As you’ve heard me say many times, social media isn’t a one-size-fits-all proposition. But, that’s still not an excuse not to use it.  1. You’re not doing the basics. I teach that to have an effective social media presence on the Internet you need to do three things: Facebook, Twitter, and Blogging. The reason you must use Facebook and Twitter is because, no matter what […]

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Social Media Minute—10 Quick Tips to Help Your Twitter Grow Faster

By on June 18, 2013 in Edie Melson, Learn the art of Social Networking, Platform-building, Social Media Primer

by Edie Melson A lot of you have done the basics and now you’re sitting back waiting for your Twitter account to explode with followers. Well, if you’ve followed the previous four posts you’re in a good position. But, today I’m going to share10 tips to help your Twitter grow faster. If there are any of these you aren’t certain how to implement, don’t worry. I’m going to post a list of links to previous blog posts about Twitter to help refresh your memory. 1. Tweet regularly. Just like you need to keep a regular blog schedule for that to grow, you also need to keep a regular Tweet schedule. I recommend scheduling a minimum of 4 – 6 tweets per day. 2. Focus on your audience. When you’re sending […]

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