With social media dominating the marketing front these days, a lot of authors don’t give as much thought to publicity through events. And that’s understandable—events take time, money and, well, a certain amount of risk. After all, there isn’t always a lot of guarantee that folks will show up to a book-signing or launch party. But done right, events truly can have a great impact on your platform—especially at a local, grassroots level. And you want this! The stat you’ll always hear is that 80% of books are still sold by word of mouth. And most people are more likely to trust a recommendation from a family member or friend they know in person than random folks on Facebook. So even if you’re from a small-town, getting local people excited […]
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About Melissa Tagg
Melissa Tagg is the Marketing & Events Coordinator for My Book Therapy. She's a former reporter turned nonprofit communications coordinator. Her first book, Made to Last, released from Bethany House in September 2013, and her second book, Here to Stay, comes out next spring. Connect with Melissa at www.melissatagg.com.Author Archive | Melissa Tagg
One Thing Marketing—Tips on being an “Extroverted Writer” from Agent Amanda Luedeke
Today I’m pumped to have agent Amanda Luedeke with MacGregor Literary as a guest here on the MBT blog. Tuesdays are all about marketing around here…and if there’s anything Amanda knows, it’s marketing. Well, that, and the awesomeness of Dr. Quinn Medicine Woman. Which she may or may not appreciate me mentioning, but now that it’s out… Anyway, before she entered the world of agenting, Amanda worked in marketing at a number of top companies and she just recently released her book, The Extroverted Writer: An Author’s Guide to Marketing and Building a Platform (available from Amazon and Barnes & Noble). Connect with Amanda on Twitter (@amandaluedeke) or on Facebook. She’s here today with some helpful Q&As. 1) So, let’s say a pre-pubbed writer comes to you and asks why they should […]
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One Thing Marketing—Market your book from the inside out
Did you know some of the best keys for marketing your book might be hidden right in your book itself? We’re talking today about what I’m terming Inside-Out Marketing…or, turning your book inside out to discover your marketing potential. Say what? It’s like this: Your story is most likely full of marketing opportunities beyond your hook, your title, your plot. Opportunities to reach new niche groups, create new publicity pieces and even events, expand your social media horizons. Just turn your story inside out and look at: Setting—Your setting can do wonders for your marketing potential. Is your story set in an iconic city or landmark? Then ask yourself how you can build a marketing strategy based on that setting. Maybe you film a series of videos on location. Maybe […]
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