First, let me assure you Klout is a legitimate tool, and not spam. Responding to a Klout invitation will not get you hacked. What is Klout? Klout is a measurement tool to gage your success in social media social. It isn’t actually a network, although you do interact with others there. Rather, it enables you to track your own influence in social media and connect with others and become an influencer. It does not track stats for your blog or website. I pay attention to my Klout Score because it helps me stay consistent with my social networking. Beyond that, it gives others an unbiased snapshot of my reach or influence within the world of social media. This is important if you’re trying to show a potential publisher you have a […]
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Use Klout to Track Your Social Media Presence
One Thing Marketing: Inside-Out Marketing
Sometimes marketing just feels…blah. Another Facebook update. Another updated business card. Another newsletter that you wonder who’s even reading. A great way to spice up your marketing efforts is to go the “inside-out” route. And no, I don’t mean wearing your clothes inside-out. Though, if that sounds fun to you, go for it. I’m talking about looking at the already-existing elements of your book—or even you—that are perfect for a marketing project. Examples: In May 2012, author Katie Ganshert released her debut novel, Wildflowers from Winter. On her website, Katie invited readers to write their own “wildflowers from winter” stories—times when they were in a “winter” season of life, but caught glimpses of God at work even in their difficult circumstances. Tons of bloggers participated! Or, check out what author Beth […]
Read the RestBuild Your Tribe, Part Four: Why They Wait
I’m a member of Amazon’s tribe. I literally get hundreds of emails each and every day, and yet, the one I scan looking for is the Daily Free Kindle Books email. I simply love free Kindle books. I love getting the email from my tribal partner. If the email hasn’t arrived by 10:00am, I feel an emptiness… a concern that maybe Amazon’s server crashed. Wouldn’t that be terrible?! I utter a silent prayer and wait. If I don’t get it by noon, my concern mounts. I wonder if Amazon is angry at me for not buying all those books on my wish list. I bet that’s what crashed their server. I immediately log into my account and order books, lights, pots and pans, mosquito netting… literally anything I think Amazon […]
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Don’t Get Blogged Down
This may seem like a odd topic, but I’ve gotten a lot of questions lately about how some of you are following so many blogs you don’t have time to write. Of course I’m also hearing from some who haven’t committed to following any blogs because of a fear that there won’t be any time to write. Either extreme will blog…er…bog down your career. All kidding aside, as a writer it’s vitally important to continue your education. And blogs can be an extremely efficient way to do this. I can hear the chorus of complaints now. There are millions of blogs out there—how do I find one that’s worthwhile? How do I narrow down my choices—do I have to read hundreds to find one that fits what I need? Where […]
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