The social media universe has developed into a world with it’s own ways of interacting. Stumbling around this brave new world is exciting, but it can also lead to some embarrassing moments. Today I’ll share some tips to help you acclimate to this new online society. Facebook When to LIKE , COMMENT or SHARE on Facebook: When you read a post on Facebook you have three options if you want to interact. The First is to LIKE the post. When you click on LIKE, Facebook will register your user name and the fact you liked it. This carries more weight with the Facebook Edgerank Algorithm than just viewing the post, but not as much as commenting. The second option is to COMMENT. This carries the most weight with Facebook and […]
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Social Media Minute—Demystifying Facebook Edgerank
by Edie Melson Many of you may have heard the term EdgeRank in regard to Facebook’s new policy for pages. It’s a new term, but its purpose should sound familiar. EdgeRank compiles information Facebook believes will be valuable for each individual user. This is done through complicated equations, not unlike those search engine algorithms use to rank sites when a topic is searched. Facebook implemented such a drastic step because they had so many spam complaints. Many businesses saw an immediate drop in reach for their pages. This also coincided with the release of Facebook’s new sponsored (paid) promotional features. Many people assumed this was Facebook’s attempt to monetize more of their site. Before we jump to any conclusions, we need to note that the spam reporting has gone way […]
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