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One Thing Marketing: Building your BRAND

By on January 15, 2013 in 3. Publish your Story, 7. Search by Author:, How do I Promote my book?, Melissa Tagg, One Thing Marketing

Susie May here:  Marketing your book is an essential part of a author’s job these day. Whether you are a self-publisher or traditionally published, you’ll be expected to market your book.  MBT is thrilled to have a professional marketer in our coaching line-up; and we’re delighted that she’s joined our blog linedup for this year with easy tips – “One Thing” you can do to market your books. Take it away, Melissa Tagg!   One Thing Marketing: The Three Bs—Part 1   When it comes to marketing, one of the best things we can do is make sure there’s a consistency and synergy between all our efforts—whether we’re talking printed materials like bookmarks and postcards or our online presence…or even speaking engagements. Enter, the Three B’s.   1)      Brand 2)      Bio 3)      Buy-in […]

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One Thing Marketing: Inside-Out Marketing

By on September 30, 2012 in 3. Publish your Story, How do I enter a Contest?, How do I Promote my book?, Learn the art of Social Networking, Melissa Tagg, One Thing Marketing, Social Media Primer

Sometimes marketing just feels…blah. Another Facebook update. Another updated business card. Another newsletter that you wonder who’s even reading. A great way to spice up your marketing efforts is to go the “inside-out” route. And no, I don’t mean wearing your clothes inside-out. Though, if that sounds fun to you, go for it. I’m talking about looking at the already-existing elements of your book—or even you—that are perfect for a marketing project. Examples: In May 2012, author Katie Ganshert released her debut novel, Wildflowers from Winter. On her website, Katie invited readers to write their own “wildflowers from winter” stories—times when they were in a “winter” season of life, but caught glimpses of God at work even in their difficult circumstances. Tons of bloggers participated! Or, check out what author Beth […]

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One Thing Marketing … How NOT to promote yourself on Facebook

By on April 13, 2012 in Learn the art of Social Networking, Social Media Primer

Audra from Litfuse here. This week’s One Thing Marketing will focus on what NOT to do on your social media sites – Facebook, Twitter, LinkedIn, Pinterest, and blogs. All are great places that you should take advantage of when promoting your book. However, each has its own purpose and should be used in a way to maximize its benefits. There’s a right way and a wrong way to use each. The most popular of these tools is Facebook. Sometimes the best way to explain what you should do is to give examples of what you should not do. So, I’ll share a few tips for what not to do in promoting your book on Facebook.  All of these are real examples that I have sadly seen done (the names have […]

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One Thing Marketing … PINhead Authors

By on March 23, 2012 in Amy Lathrop, One Thing Marketing

Hi. This is Christen from Litfuse Publicity Group. By day, I’m the Nester – keeping the Litfuse Nest in order. By night, I’m like you, an aspiring author. One of my favorite things about starting a new WIP is finding pictures of my characters and settings. I spend hours pouring over magazines trying to find the perfect look for the characters in my head. Currently, I have a file cabinet full of characters sitting in my garage – taking up space. Enter Pinterest. It is my new filing cabinet, per say, for characters (and settings and costuming and etcetera etcetera etcetera). What is Pinterest? I am so glad you asked! Get ready for mind-blowing awesomeness… According to the Pinterest website it is a Virtual Pinboard. Pinterest lets you organize and […]

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