Welcome to this week’s One Thing Marketing your “One Thing” you can do this week to buildyour platform, connect with readers/reviewers, and garner some exposure for you and your latest book or WIP. Last week I talked about Finding Your Why. How did you do with the evaluation questions? This week we’ll be using those answers to craft your mission statement. The definition of a Mission Statement (as defined by Wikipedia) is a statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides the framework or context within which the company’s strategies are formulated. This is what every author should start with before they decide on writing projects, accept assignments, or begin marketing […]
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The Power of Voice
At the recent Academy of Country Music awards, Carrie Underwood sang a “Walk This Way” duet with Aerosmith’s Steve Tyler. What a contrast, you know? Young, blonde, beautiful, seemingly innocent Carrie Underwood jamming with long time, hard core rocker from the ‘70s, known for his drug abuse, partying and sexual exploits. They sang Aerosmith’s most famous song, “Walk This Way?” Pardon me while I post the lyrics. backstroke lover always hidin’ ‘neath the covers till I talked to your daddy, he say he said “you ain’t seen nothin’ till you’re down on a muffin then you’re sure to be a-changin’ your ways” I met a cheerleader, was a real young bleeder oh, the times I could reminisce ’cause the best things of lovin’ with her sister and her cousin only […]
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Drop and Give Me Twenty! Okay, One.
All right, writers. I’m going to say a word most of you will hate: exercise. Yeah, I know, the excuses are long and many. “I hate it.” “I don’t have time for it.” “It’s too cold.” “It’s too hot.” “My legs hurt. My arms…” “I sprained my eyelashes.” Okay, I get it. But as writers, we need to take care of our bodies as much as our hearts and minds. Sitting all day is hard on writer. A few years ago I realized my entire body hurt. I was starting to think I was going to have to life with pain in my shoulders, hips and back the rest of my writing life. While I wasn’t happy about it, I wasn’t sure what to do. Other than hot baths. And […]
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Changes to Tweetdeck or Why I Moved to Hootsuite
This time last year I shared with you my discovery of the social media manager, Tweetdeck (www.tweetdeck.com). I was thrilled with its versatility and all the options it offered. Fast forward to this year and Twitter has since acquired Tweetdeck and my love affair with this program has waned. It no longer offers many of the options that helped me organize and manage my social networking. Here are just a few that have gone missing. •The ability to copy and paste something into updates. •The general ease of navigation that made this program so simple. •The live timeline that pops up no matter what you’re working on. •The easy interface between Tweetdeck and Facebook. Because of these changes I’ve switched programs and now use Hootsuite (www.hootsuite.com) almost exclusively. There are drawbacks to Hootsuite, but now I […]
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