Did you know some of the best keys for marketing your book might be hidden right in your book itself? We’re talking today about what I’m terming Inside-Out Marketing…or, turning your book inside out to discover your marketing potential. Say what? It’s like this: Your story is most likely full of marketing opportunities beyond your hook, your title, your plot. Opportunities to reach new niche groups, create new publicity pieces and even events, expand your social media horizons. Just turn your story inside out and look at: Setting—Your setting can do wonders for your marketing potential. Is your story set in an iconic city or landmark? Then ask yourself how you can build a marketing strategy based on that setting. Maybe you film a series of videos on location. Maybe […]
