Susie May here: I’m super excited to announce a new marketing series at MBT: One Thing Marketing, written by my amazing publicist, Owner and Founder of Litfuse Publicity Group! She not only runs one of the hottest book marketing companies on the market, but Amy is just brimming with great marketing ideas. Look for some marketing specials from Litfuse too, as the series continues! Thank you Amy!! ***** Hello … and welcome to the brand new One Thing Marketing column on My Book Therapy! This is Amy Lathrop from Litfuse Publicity Group. Susie May asked me to come on board to share some of the tips and best practices I’ve got rattling around in my head. I’m honored and thrilled to have this chance to connect with the MBT community! In […]
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One Thing Marketing … Find your WHY!
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The I’s have it. But should they?
Ever listen to a conversation where “I” was the predominate word? I did this, I did that, I went here, I went there… I, I, I, I. After awhile, the picture is etched that the person talking is really into themselves. The same idea applies to writing in first person. As the writer and storyteller, it’s easy for us to get going in the first person narrative and forget to not let the “I’s” have it. When I started working with editor Ami McConnell, she warned me. “Watch the overuse of I.” “Hnnm, in first person?” I thought, but answered, “Okay, I’ll do that, very good idea.” Yes, it’s way easier said than done. It takes time, rethinking and rewriting to avoid the over use of I, or starting every […]
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Dealing with the Conference Blues
Today I’m going to talk about something that may seem a bit odd: The conference blues. “Oh, Tiff. You mean the post-conference letdown?” No. I don’t mean that at all. What I’m talking about is the deep sense of intimidation or “not belonging” that I’ve both seen in others and experienced myself at various writer’s conferences. This is something that I was completely unprepared for when I attended my first national writing conference in September 2006. I was so excited…so prepared…so overwhelmed. I remember when I got there I’d already been published in two national print publications [Today’s Christian and Charisma Magazine] and I’d also been a regular columnist for a local newspaper. Yet, as I walked around the group of about 300 people a voice in my head kept […]
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Quick skills: Character and Plotting
I’ve heard it said that the harder a book is to write, the easier it is to read. I’m not sure I agree. Yes, a book should cost the author pieces of their heart, but I’ve found that the more tangled my plot, the more complicated my character, the less popular my stories. As I’ve grown as an author and learned how to create simple yet powerful storylines and characters, the popularity of my books has also grown. As I’ve streamlined the process of plotting and characterization, the writing process has become easier, also. Sure, it’s still hard work, and still costs me pieces of my heart as I write emotion onto the page, but I know where I’m going and the plot is less tangled as I get there. The […]
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