Usually this bi-weekly One Thing Marketing “column” is meant to give small, practical tips for marketing you and your writing. But I’ve kept having the same niggling marketing thoughts in the back of my head for a couple weeks now and I decided I’d finally let them out. Next time we’ll go back to the usual content as I begin a series on the components of a marketing plan. But for today, like I said, a little something different…
So, there’s something I’m realizing more and more when it comes to marketing: If you talk about it long enough, some wrong mentality can creep in pretty easily. And that wrong mentality basically boils down to thinking we control our book sales. And it usually brings along with it a pesky dose of stress about how the book is doing and worry that we aren’t doing enough marketing work on our end.
Which is kind of funny, really, because you’ll always hear the stat that 80% of book sales still happen due to word of mouth. So unless we’re actually consistently putting words in other people’s mouths (and then hey, while we’re at it, pulling out their wallets and guiding them through the process of buying our books), we simply can’t control what happens on the buyer’s end.
And it’s these thoughts that have had me pondering lately how, really, the most important piece of any marketing plan isn’t social media wizadry or that awesome idea no one else has thought up or the best-looking newsletter on the block or a slew of book-signings. No. It’s this:
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