Welcome to this week’s One Thing Marketing where we talk about that “One Thing” you can do this week to build your platform, connect with readers/reviewers and snag some attention for you and your latest book or WIP. Last week we talked about a writer’s mission statement. How did you do coming up with a Brand Promise, Tagline and Emotional Relevance? This week we’ll tackle the press release. A press release is an announcement of your new book. The trick is making the announcement as compelling as your book is, and that takes a slightly different touch. It’s a simple formula merely to put together a proper press release for your book. In the first paragraph, include the following: Title ISBN number Publisher Author Price Then in the body of […]
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Spring into Action, Part Two: Water the Seeds Regularly
Last week we talked about the first step to springing into action: Planting Seeds Now that those seeds are in the ground, let’s talk about the second step: Watering Those Seeds. Back in the old days, farmers planted when they had the best chance of getting the rain to water the seeds. They depended totally on nature and had no control over it whatsoever. Fortunately for them, today they have extensive irrigation systems. During the dry season when no rain is in the forecast, they can still turn out the most beautiful sod or green vegetables. So it is with your own life. You have at your disposal massive irrigation techniques to make sure those seeds of success you just planted get the proper nourishment. Things like: 1) The pipe. A good irrigation system begins with […]
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Food Fight! 8 ways to keep healthy while you write
Boy, doesn’t that title just make you sit up and take notice. I woke up thinking about this today. Food. Writing. Diet Coke. Writing. Chips. Writing. Diet Coke. Writing. Tea. Writing. Water. Water. Water. To undo the chips and Diet Coke, of course. Writing. After returning from the fantastic Deep Thinkers retreat, I’d resolved to cut back on this, do a little more of that… But a week later, I can feel myself, see myself, slipping into old habits. Some of it is just determination. Any kind of discipline requires inspiration followed by a boat load of determination. But to keep going, we need motivation. Motivation comes from little successes. Big successes. Encouragement. More inspiration. A notch up on the determination. But it also requires resolve in our emotions. To just do it! And […]
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Spring into Action Part One: Plant Seeds of Success
Spring may have not started blossoming where you are but in central Florida, a beautiful new green covers the landscape, signaling the end of a season and the start of vibrant life again. It’s also the time year when Florida farmers plant seeds for the first of at least two harvests each year. If they don’t spring into action, they’ll spend the harvest season eating fast food. This month, we’re going to spring into action as well, beginning today by planting seeds. No, not the ones that grow cucumbers and corn, but rather seeds that grow your success emotionally and as a writer. I’m writing this blog post from the MBT Deep Thinkers Retreat in beautiful Destin, FL. Writers from all over the country have descended upon a house two blocks from the […]
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