For the past couple weeks, we’ve been talking about the Three Bs of marketing: 1) Brand 2) Bio 3) Buy-in We focused on “brand” two weeks ago and “bio” last week. Today’s topic: Buy-in. It’s possible I may or may not have picked the term “buy-in” solely so it’d fit into the alliteration. 😀 But I think it works. When we buy in to something—an idea or a product—we’re giving it our support. We’re agreeing to do something. So in all of your marketing efforts—online, in print or in person—you should have a clear idea of what you’re asking the audience or the reader to do. Sometimes the buy-in will be obvious. For instance, if someone visits your Facebook author page, obviously you want them to “like” the page. But there can be […]
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One Thing Marketing: The Three Bs—BIO
Last week, we began talking about the Three Bs of marketing: 1) Brand 2) Bio 3) Buy-in We specifically focused on “brand” last week. Today we’re going to talk about bio…what you say about, well, you! This might sound like a silly thing to even need to talk about. And there are many helpful blog posts and articles out there with in-depth information on how to write an author bio. My main point is this: Don’t forget to include it! Honestly, I’ve been to so many blogs and websites that looked really cool…but whose writers were like cyber-ghosts because their bio was either hidden…or nonexistent. In all your marketing efforts—online, in print or in person—it’s important people know the basics about you. Think of it like this: If someone picks up […]
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One Thing Marketing: Building your BRAND
Susie May here: Marketing your book is an essential part of a author’s job these day. Whether you are a self-publisher or traditionally published, you’ll be expected to market your book. MBT is thrilled to have a professional marketer in our coaching line-up; and we’re delighted that she’s joined our blog linedup for this year with easy tips – “One Thing” you can do to market your books. Take it away, Melissa Tagg! One Thing Marketing: The Three Bs—Part 1 When it comes to marketing, one of the best things we can do is make sure there’s a consistency and synergy between all our efforts—whether we’re talking printed materials like bookmarks and postcards or our online presence…or even speaking engagements. Enter, the Three B’s. 1) Brand 2) Bio 3) Buy-in […]
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