Did you know some of the best keys for marketing your book might be hidden right in your book itself? We’re talking today about what I’m terming Inside-Out Marketing…or, turning your book inside out to discover your marketing potential. Say what? It’s like this: Your story is most likely full of marketing opportunities beyond your hook, your title, your plot. Opportunities to reach new niche groups, create new publicity pieces and even events, expand your social media horizons. Just turn your story inside out and look at: Setting—Your setting can do wonders for your marketing potential. Is your story set in an iconic city or landmark? Then ask yourself how you can build a marketing strategy based on that setting. Maybe you film a series of videos on location. Maybe […]
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One Thing Marketing—The Whys and Hows of Author Newsletters
If video killed the radio star, did social media kill email? Um, no. Social media might be the cool kid on the block, but email is the reliable neighbor on the other side of the fence. Think Wilson in Home Improvement. (Did I just date myself? Does JTT mean anything to anyone else?) As a writer, one of the best early marketing strategies you can jump on is creating—or at least prepping for—an author newsletter. Why you need an author newsletter: Facebook and other social media platforms are consistently making changes that effect how many people see your updates. With email, you have the control. Other social media platforms require the reader to “go” somewhere, click on a link, etc. Email comes straight to a person’s inbox. Marketing professionals say […]
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Marketing Via Video Part 2: Video Ideas & Tips
Interest piqued by last week’s post on why you should consider adding videos to your author marketing strategy? Suh-weet. Today’s post is for you! (For the video-phobes, it’s okay. Simply put, not every marketing strategy is for everybody. In which case, see you next week!) Today I’d like to offer some ideas for videos you might create to support your author platform. And I’m sure I’m just barely touching the tip of the proverbial ice berg, so if you have more ideas to add, throw ‘em at me in the comments! Welcome video: This is something I’ve seen on a lot of author websites. Consider creating a welcome video for your home page or your “About Me” page with a brief intro of yourself. Be witty, be fun, be you. […]
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Marketing Via Video Part 1: Why You Should Consider Vlogging
Let’s start out with a definition: Vlogging [vloging] Noun: The act of sitting in front of a webcam or other video recording device and talking to the good people of the world wide web. I know, I know: We’re writers. Most of us prefer working in our pajamas. Sans makeup. So why in the world would we want to get in front of a camera and film ourselves? Creating videos isn’t for everyone. So if it’s not your cup of tea, that’s okay. BUT I happen to think there are some great reasons to consider adding videos to your author marketing strategies. Here are just a few: 1) As writers, we’re often told the best way to meet and attract an agent or editor is by attending a writing conference. […]
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