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One Thing Marketing: Why Freebies Work–A Marketing Lesson from It’s a Wonderful Life

By on December 3, 2013 in Melissa Tagg, One Thing Marketing, Platform-building

It’s a Wonderful Life is quite possibly the most well-known and well-loved of all Christmas movies. BUT it wasn’t such a hit when it first released back in 1947. Though not a total flop, critics and audiences alike didn’t immediately embrace it. And yet today, even people who don’t love it (i.e. crazy people!) have probably seen at least portions of it. So how did a movie that wasn’t initially recognized as a hit become the mega Christmas favorite it is today?

Well, it started with a case of copyright confusion. (Stick with me. I promise there are book marketing implications at work here!) Someone somewhere forgot to renew the copyright for It’s a Wonderful Life back in the early 70s. Thus, the movie entered public domain and started airing constantly on TV during the holiday season. In the next 20-some years, the movie exploded in popularity.

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How to sell that NaNoWriMo project!

By on November 25, 2013 in 3. Publish your Story, 4. Writer’s Life, Inspiration and Life Coaching, 7. Search by Author:, Delivering Convincing Proposals, Encourage Me!, How do I Pitch my Book?, How do I Promote my book?, How do I write a Synopsis?, Learn the art of Social Networking, Susan May Warren, Writing Conferences
I am so excited about this product – it’s been months (okay, years!) in the making, but I’ve taken everything I know about selling novels (and I’ve sold 40 of my own, not to mention helped countless others with their proposal projects) and put them in this step-by-step, 8 lesson video/audio series, complete with writable PDF handouts for you to fill out on your computer.
And examples from my own files.
And an easy method for writing that dreaded synopsis. And even a template for the marketing part of your proposal (the yikes! part). It’s like a proposal paint-by-numbers!
And, oh yeah, an optional workbook for those who like to scribble out their ideas by hand.
Frankly, it’s everything just short of me coming to your living room and looking your shoulder while you put your proposal together. And probably you wouldn’t like that anyway, because I get hungry and I’d humbly ask for hot cocoa. And popcorn.
This is a popcorn free product. But pretty much everything else is included.
AND…during the month of November (NaNoWriMo!_
we have 3 Novel Proposal deals!
  • Deal #1: First…from TODAY until December 1st, get $20 OFF – yep!, that’s nearly 30% OFF the regular price! JUST Enter: WRIMODEAL in your coupon code.
  • Deal #2: During this special only, get the Novel Proposal Workbook at 25% off the cover price!

And that’s not all.

  • Deal #3: We want your story to be epic! So, our epic Novel Proposal sale comes comes with the FREE audio/video class:
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How Do We Appreciate You? Let Me Count the Ways!

By on November 23, 2013 in 4. Writer’s Life, Inspiration and Life Coaching, Encourage Me!, Life Coaching, Nurturing Creativity, Nurturing the Soul, Reba Hoffman, Writer's life, Writing Life, Writing Life Coaching

Thursday night at the Team Member webinar, I ended the broadcast by telling our team members how special they are to us and how we appreciate them. Afterwards, my email inbox filled up with members thanking me, many saying they were brought to tears.

As writers—and human beings—we need to know how much we are appreciated. And what’s more, you’re so important to us, we could tell you every minute of every day from now until eternity and it would still fall short of expressing how much you mean to us.

With that truth in mind, I thought I’d tell you just a snippet of how much we appreciate each of you. As we sit down at the Thanksgiving table and bow our heads, we’ll give thanks for you. Here are just some of the reasons:

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Story World, Setting, Time and Space

By on November 21, 2013 in Book Therapist, Rachel Hauck, Story Crafting

We talk a lot about story world here at My Book Therapy.

And many of you have mastered the craft “tool” creating a story world.

We define story world as the “place and space” where your characters live.

You have to set their world so the reader can picture the scenes and setting, get a feel for the protagonist’s environment.

But story world is so much more.

Story world must permeate your novel.

Story world is the time of day when a new chapter starts.

It’s the place, the sights, the sounds, the fragrances of where your protagonist was when he launched his story journey.

I’m not talking about over describing a living room or the walls of a town hall meeting — unless it’s significant to the story — but creating a world is which your characters live.

Old school writing doesn’t give a lot of time and place.

The protagonists simple go to “the next day.”

Or, “Gina met Tom at the diner for lunch.”

When? The next day? A week later?

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